As someone who has something to teach others, nonfiction authors write their books with the best of intentions. They have a catchy title and subtitle, they know what they’re going to talk about, and they write the whole book…only to have me (or some other editor) tell them they still have work to do. So, what’s the #1 problem with the nonfiction books I’ve edited? They don’t stick to the topic. Which leads to the #2 biggest problem with the nonfiction books I’ve edited…they haven’t identified their target audience.